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Yext is a versatile platform that is widely used across various departments and industries to manage and optimize online business …
Overview
What is Yext?
Yext is a digital experience software provider headquartered in New York, New York.
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What is Yext?
Yext is a digital experience software provider headquartered in New York, New York.
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- Setup fee optional
For the latest information on pricing, visithttps://www.yext.com/products/packages
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Competitors
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What is Yext?
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, Yext has offered companies worldwide the ability to create content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints.
Yext Features
Digital Experience Platform Features
- Supported: Cloud enablement
- Supported: Content aggregation
- Supported: Content classification
- Supported: Multi-channel content personalization
- Supported: DXP Third-Party Integrations
- Supported: Multi-website management
- Supported: Digital asset management
- Supported: Editorial workflows and task management
Web Content Creation Features
- Supported: WYSIWYG editor
- Supported: Content versioning
- Supported: Admin section
- Supported: Page templates
- Supported: Library of website themes
- Supported: Mobile optimization / responsive design
- Supported: Publishing workflow
- Supported: Content scheduling
Web Content Management Features
- Supported: Internal content search
- Supported: Content taxonomy
- Supported: SEO support
- Supported: Browser compatibility
- Supported: Bulk management
- Supported: Page caching
- Supported: Availability / breadth of extensions
- Supported: E-commerce / shopping cart extension
- Supported: Import / export
- Supported: Website analytics
Customer experience management Features
- Supported: Multi-channel customer feedback collection
- Supported: Product usage analytics
- Supported: Customer experience dashboard
- Supported: AI-powered recommendations
Results and Analysis Features
- Supported: Conversion tracking
Platform & Infrastructure Features
- Supported: API
- Supported: Internationalization / multi-language
Security Features
- Supported: Role-based user permissions
- Supported: Version history
- Supported: Simple roll-back capabilities
Yext Screenshots
Yext Competitors
Yext Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Yext is a digital experience software provider headquartered in New York, New York.
Reviewers rate Support Rating highest, with a score of 6.3.
The most common users of Yext are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Yext is a versatile platform that is widely used across various departments and industries to manage and optimize online business listings. Clients have found value in using Yext for a range of purposes, such as resolving directory listing inconsistencies, improving SEO, and ensuring accuracy of clinic information. With Yext, the Marketing Department can easily create and manage clinic information across online directories, which not only enhances search engine optimization but also ensures the accuracy of the information provided. Clients have reported that Yext is particularly effective in addressing directory listing inconsistencies and improving overall SEO performance.
In addition to its benefits for marketing purposes, Yext is also utilized by other departments, including Supply Chain and Franchisees, to ensure that correct information is supplied to search engines and manage customer reviews. This white-labeled product unifies a brand's web presence and allows for easy dissemination of information to multiple locations, resulting in a uniform and consistent online presence. Users have praised Yext for its ability to help maintain accurate listings and manage customer reviews across various platforms.
Franchise clients find great value in Yext as it ensures accurate listings and reviews across multiple platforms, promoting brand consistency and enhancing overall visibility. By implementing Yext's location pages, businesses can increase search functionality, improve content creation, and effectively manage review sites from a central location. Furthermore, Yext supports a hyper-local strategy by managing main listings and citation listings, ensuring consistent NAP data across all platforms. With its user-friendly interface and fast update capabilities, Yext's Knowledge Manager has proven to be a powerful tool for managing local listings.
Overall, Yext offers a cost-effective solution for large-scale listings management, making it a valuable asset for businesses looking to improve their online presence while saving time and resources. Whether it's managing hotel listings to enhance visibility and analytics or maintaining campus profiles across multiple listings to benefit both marketing and operations departments, Yext has proven to be a reliable platform for managing and optimizing online business listings.
User-Friendly and Intuitive Dashboard: Many users have mentioned that Yext's dashboard is very user-friendly and intuitive, allowing them to easily navigate and manage their online presence. The dashboard has been praised for its simplicity and ease of use, with no unexpected features or items.
Helpful Account Managers: Several reviewers have expressed their satisfaction with Yext's dedicated account managers who provide assistance whenever issues arise. These account managers are readily available to help resolve any problems and even reach out to external support teams, such as Apple, on behalf of the users.
Cost-Effective Solution: Users have found Yext to be a cost-effective option compared to other competitors in the market. The competitive pricing makes it an attractive choice for businesses looking to manage their online listings efficiently without breaking the bank.
Cons:
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Limited contact with Account Manager: Some users have expressed a desire for more regular communication with their Yext Account Manager to discuss ways to enhance their listings. They feel that having more consistent contact would help them stay updated on strategies and improvements.
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Expensive platform: Several reviewers have mentioned that they consider Yext to be an expensive platform. They point out that there are cheaper alternatives available in the market that can offer similar functionality, making it less affordable for smaller businesses.
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Lack of integration with other products: Users have highlighted that Yext does not integrate well with other products or software solutions. This limitation can cause issues when users want to perform tasks like creating moving images for social media platforms such as Facebook, leading to inefficiencies and additional workarounds.
Users have made several recommendations for using Yext for managing local listings across the web. The most common recommendations include signing up for extra support with Yext to save time, utilizing the support team provided by Yext, and adding the Yelp connection to Yext. Many users suggest that businesses with multiple locations would benefit from using Yext and find it worth the money if utilized daily. Another frequent recommendation is to engage in training to develop knowledge about Yext. Users advise utilizing the training documents and asking the community for guidance. They believe that this training helps in updating multiple locations quickly and improving online reputation and discoverability. Lastly, users recommend engaging with Client Success Managers at Yext and leveraging the training provided by Yext. They also highlight Yext's efficiency and helpfulness as a team. However, some caution that Yext is among the more expensive platforms and advise considering all options, comparing prices, and being aware of potential transparency issues in the cancellation process. Overall, users suggest taking advantage of the training offered by Yext, utilizing their support team, and considering it for managing multiple locations efficiently.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
July 09, 2021
Listings like Lightning
We use Yext to ensure that our clients have accurate, up-to-date listings and reviews across Google, Yelp, and about 72 other platforms. We've found it most useful for clients at the franchise level, because their locations need a dedicated tool for accuracy, but our smaller clients have also seen gains from Yext. For those franchise clients, Yext can automatically update absolutely every listing for absolutely every location, roll out brand-wide or store or region-specific promotions, and even update on specific personnel in the medical and legal fields. It's kind of insane how powerful it is!
- Broad updates fast - I don't have to mess with specific listings at all.
- Duplicate suppression - A definitive information source for our clients' customers.
- Powerful analytics - We can show accurate ROI and estimated conversions very easily.
- Web scraper - Clients don't want to do data entry, and this is the fastest way to grab info from some of them. It could be a bit more robust, to be honest.
- Linked entities - Useful for letting customers know, for example, where a certain medical professional will be on a certain day of the week. Not impossible to use, but it feels like it could be easier.
- Dark mode - The UI is bright white, and I'd like something easier on the eyes.
- Duplicate Suppression - Yext ensures we're not giving our clients multiple listings with conflicting or incomplete information.
- Knowledge Graph Schema - We're filling out exactly what we need to apply to every single listing service, nothing less and nothing more. That makes us more efficient with our data entry.
- Client Accounts and Pages - For any information we don't have - Yext makes data entry fast and easy, and can auto-populate information about entities from these forms.
- We repack Yext as an additional service, and it's an upcharge.
- For our company directly, we use Yext, and it's helped a few clients find us, both over the phone and on Google Maps.
- Yext's training is top-notch, and they've made it very easy to get familiar with their software. Seriously, it's some of the best training for a marketing tool I've ever seen!
Our digital marketing team utilizes Yext for unified listings and review management, and it has helped improve efficiency and ensure that all of our client data is correct, up-to-date, and on the most important sites.
- Efficient management of online listings and citations
- Duplicate citation suppression
- Customer support and training
- Relatively easy-to-use knowledge graph
- Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
- Annual contracts limit flexibility for smaller companies
- The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
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- For our use case, it was too expensive to have a positive ROI
- It has definitely increased efficiency and client satisfaction in terms of listing accuracy and speed of going live
November 29, 2018
Amazing Service but Expensive
I use Yext Knowledge Manager at my company to manage local listings of our clients. It's the most powerful local listing management platform out there. Yext Knowledge Manager grows everyday and their team continuously adds new features.
It offers:
It offers:
- Fast updates
- Reliable data push -- Only takes one try to get data corrected on local listings
- Great interface -- Easy to use
- Local Listing Management -- Super reliable, fast and accurate.
- Review Management -- Powerful feature that integrate with a large number of directories for reviews.
- Analytics -- Provides useful data and insights for your business listings.
- Customer support -- They offer good customer support but sometimes it might take a couple of follow-ups to get a response.
- Significantly reduced listing management time.
- Optimized and flourished our business listings on Google, Bing, Foursquare, etc -- listings now have better visibility on SERP and maps.
Yext Knowledge Manager ranks above all other listing management platforms such as MozLocal, Rio SEO, BrightLocal etc with regards to the service they provide. They offer much faster updates, accurate data sync, allow scheduled updates, powerful templates, featured message sync.
The only downside of Yext Knowledge Manager vs other local listing management platforms is the high price tag.
The only downside of Yext Knowledge Manager vs other local listing management platforms is the high price tag.